From Covid deaths to Usain Bolt: statistics are never black and white

Who is the greatest 100 metre male runner of all time? The answer seems obvious, even if you lack sporting common knowledge, it is only a quick Google search away.  Usain Bolt’s time of 9.58 seconds is unchallenged. Both Tyson Gaye and Yohan Blake are quite away behind with records of 9.69. This year’s Olympic […]

We all love something for nothing – but what is the real cost?

There is a childlike excitement that comes from being offered something for free. Often regardless of whether you want or need something, if you are offered it at no cost, you take it. ‘Free’ is not just cheaper than say 1 or 2p, it has added value: the zero price effect. Last year’s introduction of […]

What England’s greatest ever batsman tells us about how to use statistics

Cricket fans will be delighted that Joe Root is establishing himself this summer as a truly great batsman. His Test match batting average of 55.49 is bettered by only 16 players from across the world since Test cricket began in 1877. Root currently sits seventh in the England career batting averages, and he clearly has […]