Archive for the Social Media Category

Move over Facebook and Apple, the next generation of customers has other ideas

Move over Facebook and Apple, the next generation of customers has other ideas

A visit to Rochdale Sixth Form College was a cheering experience last week. This year, 55 per cent of A-levels were at grades A* to B. True, Eton and Winchester do better. But this track record shows that even poor boroughs – and Rochdale is one of

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Facebook, facts, and alternative fictions: How to predict the narrative of the future

Facebook, facts, and alternative fictions: How to predict the narrative of the future

Last Thursday, Facebook suffered the biggest one-day loss in the history of Wall Street. The company’s shares dropped nearly 19 per cent. Rather incredibly, Facebook reported an increase in revenue of no less than 42 per cent over the same quarter last year, and a rise in

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‘Expertise’ has become a tool of the liberal establishment to drown out opposing views

‘Expertise’ has become a tool of the liberal establishment to drown out opposing views

The row over the Conservative-supporting journalist Toby Young’s appointment to the universities watchdog has been intense. Despite the relative obscurity of this public position, the left wing Twitterati have been besides themselves with rage. The affair has culminated in his resignation, over some tweets he posted. They

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Companies that bow to the social media mob are operating in the wrong century

Companies that bow to the social media mob are operating in the wrong century

Pizza Hut is the latest addition to the list of companies grovelling to criticism on social media. The restaurant chain tweeted an apology for running a promotion in the Sun newspaper. A few weeks ago, Paperchase said that it would not place any more marketing campaigns with

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