For an office-led development in Westminster, despite a strong overall economy, we identified pockets of significant deprivation, high child poverty and health inequalities. We undertook consultation with the council to understand their social value priorities. These insights informed a social value strategy that focused on improving access to opportunities, addressing inequalities and enhancing local residents’ wellbeing. Now that the application has received permission, we are acting as employment and skills coordinator to oversee the delivery of commitments, to maximise opportunities for Westminster residents.