Bank Road Junction

Volterra in joint team to undertake City of London Traffic Reduction Study

Bank Road JunctionThe City of London Corporation has commissioned a joint team comprising transport & traffic specialists Norman Rourke Pryme, our consultancy and transport planning specialists Markides Associates to undertake the City of London Traffic Reduction Study.

The City’s economic performance is vital, not just for London but for the UK, and motorised vehicle access has played a role in its success. Yet the design and management of the City of London’s streets helps the City maintain its position as a world-leading place to do business and as an internationally significant cultural destination.  The recent ‘Bank on Safety’ experimental scheme at Bank junction (LINK) has demonstrated how carefully managed traffic reduction schemes can bring about significant air quality, safety and bus priority benefits. Ever-growing travel demand that stems from economic growth and new developments indicates that now is the right time for the City to reconsider its transport priorities, understand the extent to which the level of motorised traffic can be reduced, what potential benefits and issues might result from traffic reduction, and the mechanisms by which this can be successfully and sustainably achieved.

Keith Forth of Norman Rourke Pryme said ” In recent years, we have seen how increasingly difficult it is to introduce important safety, cycle, pedestrian, air quality and public realm schemes across central London when overall traffic volumes are not reducing at a fast enough pace to avoid potentially significant impact on traffic capacity, network resilience and accessibility and rat-running through quieter streets. This affects a range of issues – such as bus operations, the region’s commercial viability, road safety and possibly even emergency vehicle response times. This is an exciting opportunity for us to take a step back and assess what targets might be set in the City of London and how best to achieve them.”

Image: Bank Road Junction by Peter Whatley is licensed under CC by 2.0

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t: +44 020 8878 6333

Alex O’Byrne, Associate at Volterra, is an experienced economic consultant specialising in economic, health and social impact, economic strategy, project appraisal and socio-economic planning matters.

Alex has led the socio-economic and health assessments of some of the most high profile developments across the UK, including Battersea Power Station, Olympia London, London Resort, MSG Sphere and Westfield. He has significant experience inputting to EIAs and s106 discussions as well as drafting economic statements, employment and skills strategies and affordable workspace strategies.

Alex is also experienced at economic appraisal for infrastructure. He was project manager of the economic appraisal for the City Centre to Mangere Light Rail in Auckland. He also led the economic and financial appraisals of the third tranche of the Transport Access Program for Transport for New South Wales, in which Alex developed and employed innovative methodological approaches to better capture benefits for individuals with reduced mobility.

He is interested in the limitations of current appraisal methodologies and ways of improving economic and health analysis to ensure it is accessible to as many people as possible. To this end, Alex recognises the importance of transparent and simple to understand analysis and ensuring all work is supported by a robust narrative.

Alex holds a BSc (Hons) in Economics from the University of Manchester and he was a member of the first cohort of the Mayor’s Infrastructure Young Professionals Panel.


Senior Partner

t: +44 020 8878 6333

Ellie is a partner at Volterra, specialising in the economic impact of developments and proposals, and manages many of the company’s projects on economic impact, regeneration, transport and development.

With thirteen years experience at Volterra delivering high quality projects to clients across the public and private sector, Ellie has expertise in developing methods of estimating economic impact where complex issues exist with regards to deadweight, displacement and additionality.

Ellie has significant experience in estimating the economic impact across all types of property development including residential, leisure, office and mixed use schemes.

Project management of recent high profile schemes include the luxury hotel London Peninsula, Battersea Power Station and the Nova scheme at London Victoria. Ellie has also led studies across the country estimating the economic and regeneration impact of proposed transport investments, including studies on HS2 and Crossrail.

Ellie holds a degree in Mathematics and Economics from the University of Cambridge.