OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, hosted Nudgestock, the UK’s largest gathering of behavioural sciences experts on Friday 24th May at Shoreditch Town Hall. Volterra partner Paul Ormerod discussed the psychology behind the decisions individuals make alongside some of the leading behavioural scientists, award winning authors and personalities from the creative advertising and design industries including Rory Sutherland of Ogilvy and Mather and Nassim Taleb, author of The Black Swan.
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