Charter for Growth backed by Mayor of London

Oxford StreetVolterra has been in the news this weekend for the research they provided to the Charter for Growth campaign by the New West End Company.

West End & Knightsbridge retailers pledge 2,000 jobs for Londoners with flexible Sunday Trading Hours.  This move marks the launch of New West End Company’s Charter for Growth, backed by Mayor of London and the UK’s retail heavyweights. New West End Company chairman Sir Peter Rogers talks about this report and the Charter for Growth in City A.M, read article here.

Proposals to extend Sunday trading hours in the West End and London’s major shopping hubs are supported by policies in the Mayor of London’s overall planning strategy for the capital, the London Plan. New West End Company, which represents 600 retailers in the West End, launches its plan for additional jobs to coincide with the release of its manifesto, the Charter for Growth. In addition to modernising Sunday trading laws, the Charter calls for immediate action on air quality, a brave approach to new infrastructure and a planning system that advances the West End’s global competitiveness. Sir Peter Rogers, Chairman of New West End Company, said: “For years we have been urging the Government to create a more flexible Sunday trading environment, just one of a number of measures in our Charter to ensure the West End continues to grow and thrive.”

Image: Oxford Street Today by Lars Plougmann licensed under CC BY 2.0

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t: +44 020 8878 6333

Alex O’Byrne, Associate at Volterra, is an experienced economic consultant specialising in economic, health and social impact, economic strategy, project appraisal and socio-economic planning matters.

Alex has led the socio-economic and health assessments of some of the most high profile developments across the UK, including Battersea Power Station, Olympia London, London Resort, MSG Sphere and Westfield. He has significant experience inputting to EIAs and s106 discussions as well as drafting economic statements, employment and skills strategies and affordable workspace strategies.

Alex is also experienced at economic appraisal for infrastructure. He was project manager of the economic appraisal for the City Centre to Mangere Light Rail in Auckland. He also led the economic and financial appraisals of the third tranche of the Transport Access Program for Transport for New South Wales, in which Alex developed and employed innovative methodological approaches to better capture benefits for individuals with reduced mobility.

He is interested in the limitations of current appraisal methodologies and ways of improving economic and health analysis to ensure it is accessible to as many people as possible. To this end, Alex recognises the importance of transparent and simple to understand analysis and ensuring all work is supported by a robust narrative.

Alex holds a BSc (Hons) in Economics from the University of Manchester and he was a member of the first cohort of the Mayor’s Infrastructure Young Professionals Panel.


Senior Partner

t: +44 020 8878 6333

Ellie is a partner at Volterra, specialising in the economic impact of developments and proposals, and manages many of the company’s projects on economic impact, regeneration, transport and development.

With thirteen years experience at Volterra delivering high quality projects to clients across the public and private sector, Ellie has expertise in developing methods of estimating economic impact where complex issues exist with regards to deadweight, displacement and additionality.

Ellie has significant experience in estimating the economic impact across all types of property development including residential, leisure, office and mixed use schemes.

Project management of recent high profile schemes include the luxury hotel London Peninsula, Battersea Power Station and the Nova scheme at London Victoria. Ellie has also led studies across the country estimating the economic and regeneration impact of proposed transport investments, including studies on HS2 and Crossrail.

Ellie holds a degree in Mathematics and Economics from the University of Cambridge.